Gimmick

gimmick
gimmick
 [‘ɡɪmɪk] n. an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something.
eg. We don’t use gimmicks to sell our products.
我们不会使用花招来出售我们的产品。

gimmick的意思就是(引人注意或关注的)噱头,花招。

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